Effective Home Staging Designs Specific Lifestyles Appealing to Target Market
Home Staging is the art of decorating a home to sell quickly and for top dollar. It is the most proven way to get the HIGHEST SELLING PRICE for a property. However to be most effective at home staging you will need to know your target market and cater to them in staging design.
Find out how to recognize your target market and tips on designing your marketing plan to capitalize upon their real estate needs.
We all know that Home Staging is the art of decorating a home to sell quickly and for top dollar. It is the most proven way to get the highest selling price for a property as you prepare it for sale.
An important thing for both Real Estate Agents and Home Stagers to remember is that before you start the staging process, you need to do research about whom is most likely going to buy the house, otherwise known as the TARGET MARKET.
Staging is not just about hanging up some art, sticking a tree in the corner and adding pretty pillows to the sofa. This seems to be the misconception sometimes.
Haven't we all received phone calls from potential customers who tell us, "Oh, there's not much to be done. Just a few accessories will do the trick". That's someone who doesn't truly understand the psychology behind Staging. It's part of your marketing plan and should be very strategic.
By knowing who the target market is, you will be able to design a lifestyle around that to appeal to that specific group of potential buyers and the real estate agent can design a marketing plan specifically to attract those same people.
So next time you're commissioned to transform a property into a marketable showcase, ask yourself (or the real estate agent):
- Who are the prospective buyers?
- What do they like?
- Do they have kids?
- Do they have pets?
- Do their parents live with them?
Scope out the neighborhood and get to know the neighbors so you learn what type of person is likely to move into the neighborhood. Generally speaking, there is a commonality amongst neighbors.
Visit competing homes for sale to see what those homes have to offer to give you a better sense of the types of upgrades that may or may not be needed. Notice the likes and dislikes of the neighborhood.
Are all the yards well maintained? Are they privacy seekers? Is there a sense of community? It's important to take their lifestyles into consideration so you can design the right way to market the property to that type of person.
Is this community mostly filled with starter families? If so, staging bedrooms for young kids would be a good idea. Otherwise, if the neighborhood consists mostly of older kids, you'll need to design more sophisticated spaces.
You'll need to work with the real estate agent to know who the potential buyers are and deliver the perfect house to them. Figure out what they want versus what they need. Remember, it's not about you or the seller; it's what the buyers want that will sell the house.
You need a focused design plan to create the results the seller wants. When they learn that your services are more strategic and designed to help them achieve their goals, they'll be more inclined to refer you and want to work with you. Your goals should always be to position yourself as a value added service, not a frivolous expense.